Corporate Innovation in the Fifth Era: Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft

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Over the last 30 years a host of new technologies have begun to change every industry driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation. In “Corporate Innovation in the Fifth Era,” Silicon Valley insiders Matthew C. Le Merle and Alison Davis share the lessons they have learned from two decades of interaction with Alphabet, Amazon, Apple, Facebook and Microsoft as well as other leading companies. The authors describe this new approach so that every company can be ready as we enter the Fifth Era.

2 thoughts on - Corporate Innovation in the Fifth Era: Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft

  1. A well written and gripping book for managers struggling with creative projects at their workplaces or their own business I believe that mostly everybody who runs a business or is part of a huge corporation has gotten stuck at least once while trying to solve a problem in a creative way. I think the ability to deal with such obstacles is not a common skill, hence it’s so desired nowadays in a world overwhelmingly changing at a high-pace. The authors of the book approach the issue gracefully, outlining the topic with appropriate knowledge, experience, and great dose of writing skills. The book is easy to read,…

  2. … that there are multiple groups that may not only enjoy reading ‘Corporate Innovation in the Fifth Era’ I believe that there are multiple groups that may not only enjoy reading ‘Corporate Innovation in the Fifth Era’, but also benefit from it. All stories outlined by the authors are just great examples of out-of-the-box thinking applied by their protagonists, which creates an eye-opening and valuable content for everyone who wants to stay relevant in a rapidly changing environment, like the one we live in.The book is a solid proof of a transition to the next level of humans’ existence…

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