To observe that certain words are central to communication research is to prompt interesting questions about their influence. In taking such key words – or keywords – as its organizing theme, this book invites a careful reconsideration of several premises underpinning the vocabulary we use to document, describe and critique the world around us. Each of the book’s contributors makes the case for an enhanced awareness of the ways in which words shape the nature of our inquiries. Their shared aim is to illuminate unexpected contours of our otherwise familiar terms in order to encourage fresh perspectives, and thereby reinvigorate current thinking. Words matter, these contributors show us, and somethimes for reasons that prove to be rather suprising.