SearchCap: Google’s SEO guide, Microsoft outings app & data SEO

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google revamps its SEO Starter Guide
    Dec 12, 2017 by Barry Schwartz

    This is the first update of the SEO starter guide in several years.

  • A balanced approach to data-driven SEO
    Dec 12, 2017 by Ryan Shelley

    SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.

  • Microsoft’s new Outings app aims to help travelers find their next destinations
    Dec 12, 2017 by Amy Gesenhues

    Developed for both iOS and Android platforms, the app was designed by the Microsoft Garage Project.

  • Compare 13 leading SEO platforms
    Dec 12, 2017 by Digital Marketing Depot

    SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

The post SearchCap: Google’s SEO guide, Microsoft outings app & data SEO appeared first on Search Engine Land.

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