The book describes all SEO step and Step process. Starting from the History of the Search engine to its ranking factor to Base practices, to Keyword research to Link building process.
It also pinpoints all those steps which you use avoid in order to ensure that your site is not penalized by Google.
This book goes an extra mile for providing all relevant tools to use and this book will be supported by Additional Youtube video to show you the practical step of using the selective tool as bonus information.
This book also differentiates the SEO with SEM and SEO Ranks above that SEM. It provides you the structure and road map you must use for your own SEO. All backlinking strategy an approach for a backlink is demonstrated theoretically in very simple yet effective ways.